Read it left to right, one symbol at a time.
The Greek letter on the far left, φ (phi), is just a name for the whole formula. Whenever the rest of the chapter says "the formula," it means the thing on the right side of that equals sign.
The big stacked symbol next, ⋀ with j = 1 underneath and m on top, is shorthand for AND repeated many times. AND between two truth values just means both must be true: 1 AND 1 = 1, but 1 AND 0 = 0 and 0 AND 0 = 0. Read the stacked version as: "for every j from 1 up to m, AND together the following." So m is the count of things being AND-ed, and the result is true only when every one of them is true.
What gets AND-ed is whatever sits inside the parentheses. Inside, you find another stacked symbol — ⋁ — which is OR repeated. OR between two truth values means at least one must be true: 1 OR 1 = 1, 1 OR 0 = 1, but 0 OR 0 = 0. The stacked version reads: "OR together the following, for every literal pulled from the set" — so it returns true the moment any one literal is true.
The set is C_j (read "C-sub-j"), the j-th clause. A clause is just a handful of items.
Each item, written ℓ (a script "ell"), is a literal — either a plain variable like x₁ or a negated variable like ¬x₂. There is no other shape a literal can take.
Now reassemble: the formula φ is m clauses joined by AND, where each clause is a handful of literals joined by OR.